Email Marketing and Newsletters

In eCommerce, a great deal of work goes into getting that first conversion: turning a casual visitor into a paying customer. Email marketing and newsletters play an important role in this process, as they attract and entice readers to visit your online store and make purchases. Email marketing can be extremely effective in general, but if done improperly, can have poor or even negative results.

As an eCommerce merchant, it's vital for you to understand email marketing and how to use it to best effect, as well as how to build a strategy for all your email communications and newsletters. This course will teach you:

  • The benefits of retaining existing customers rather than relying on attracting all new ones.
  • How to use email marketing to keep your store in customers' minds.
  • How to write newsletters your customers will want to read.
  • What to include in your email marketing and how often to send your newsletters.
  • How to get subscribers and build relationships with them.
  • Lesson 1: How to Better Plan Your Newsletters
    The content of your newsletters is of utmost importance. You need to prove the value of your marketing emails to your customers, otherwise they may just ignore them — or worse, unsubscribe or report them as spam! This lesson will help you understand how to get the most from your newsletters and how to create content that will engage your customers' interest.
  • Lesson 2: How to Build Relationships with Your Email Subscribers
    Customers don't want to shop from faceless organizations, they want to do business with real people. The key to getting your customers to see the "human face" behind your business is to build a relationship with them and show them that you value every customer. This lesson will explain how to create great email content that speaks to your subscribers and shows that you care about them.
  • Lesson 3: Why Newsletters Matter and What You Should Write
    Do you really need to send email newsletters? Yes! Newsletters are one of the most successful ways to engage your customers and keep your business in the forefront of their minds for when shopping time comes around. In this lesson, we go over the importance of newsletters and the types of content customers will be excited to receive.

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