When it comes to eCommerce software, you have tons of options. It can be hard to make a decision with so many different platforms to choose from, especially when the success of your business relies on your online store's capabilities.
Our unique approach to selling online is what we call "Strategic eCommerce".
With millions of websites and online stores already out there, getting your business to the top can seem like an impossible challenge. There's so much to learn and keep track of, from search engine optimization and inventory management, to customer relations.
In order to have the greatest chance of reaching success, you need a reliable, centralized platform from which to run your store with the tools to handle every potential issue that arises along the way. Here's how Shift4Shop's strategic eCommerce approach serves that need.
Our eCommerce platform is built to address the business challenges inherent in successfully reaching visitors, engaging shoppers, converting sales and nurturing customers. With our software, you can develop a winning eCommerce strategy with significant payoff.
The core of eCommerce can be broken down into three dimensions that all come together. Our platform and strategy are built to fully approach them together. The three dimensions of eCommerce are Store Owners, Search Engines, and Shoppers.
With all the features in your Shift4Shop toolbox, you can create an effective eCommerce strategy that attracts visitors, retains customers, and raises profits. Any one of these tools is capable of so much on its own, but you should master as many of them as possible to help your business greatly succeed on the internet. Here are some ways you can make the most out of Shift4Shop’s features:
Utilize one of our many aesthetically pleasing themes for your site, then customize the frontend and backend as much as you want. All of them are designed to be responsive, so they can function perfectly on screens of any size and dimensions.
Collect statistics on customer satisfaction, number of conversions, number of page hits, audience reach, search engine optimization (SEO), and more. You can use all this information to learn where you need to make improvements in your website and your eCommerce strategy.
Implement automation tools for the more tedious or repetitive tasks. By using algorithms to handle these processes without further need for human input, you would free up potential hours of extra time each week and be able to concentrate on the more creative tasks for running your business.
Combine several different page speed optimization methods to decrease load times throughout your website. Many internet users abandon websites if they believe that they take too long to load, and boosting your page speed encourages more people to stay and surf through your pages.
Add more pages and keyword-rich content to your website with your very own business blog. Running a blog can accomplish many purposes: your posts can attract new readers, establish your reputation as an authority in your industry, increase your website’s SEO value with the proper use of the right keywords, and promote new products in your inventory.
Increase your website’s position on search engine results pages for particular keywords using a variety of SEO tools. These include the ability to change your page URLs, customize page title attributes, and edit meta tags.
Integrate your site with Google Tools, which provides assistance with making your site comply to their search engine’s SEO standards. Better still, this software integration lets you connect with many of the tech giant’s services, including (but not limited to) Google Pay, Google Shopping, Google Ads, Google Analytics, and Google Merchant Center.
Give customers even more reasons to keep coming back to your store with the Reward Points Module. With this tool, you can create a loyalty system that awards people “reward points,” based on the amount they spend for a purchase. They can spend these points on future purchases, enticing them to return — and encourage people they know to check out your site.
Strengthen the relationship that your visitors have with you by enabling our built-in Customer Relationship Management (CRM) system. With this module, people can ask for help and you can directly assist them and address their concerns. The module keeps track of every interaction and organizes them so you can refer back to them in the future.
Give your customers the ability to create a gift registry. This enables them to make and share a wish list of items related to a special event, such as a baby shower or a wedding. Their guests can anonymously purchase those items for the host through the registry, which is updated to show everyone that someone has already laid claim to that gift.
These are only some of the abilities that Shift4Shop’s massive selection of tools can give you. It all goes to show that at Shift4Shop, we offer you more than just an online store builder. We have everything you need to create a sophisticated eCommerce strategy, and to build website that ranks higher and sells more.