Beginner's Guide to Search Engine Optimization
To many people, "Search Engine Optimization" (SEO) sounds impossibly technical and too difficult for the average person to approach. The good news is that while it's true SEO is a big pond to dip your feet into, it's a skill that can be learned. This series of lessons will explain the basics of SEO and give you a working knowledge that you can put to use on your own site, as well as help you keep away from ineffective tactics that can harm your website in the long run.
- Lesson 1: Understanding SEOTo understand the meaning of search engine optimization (SEO), you will also have to understand what used to work but no longer does. This lesson will introduce you to the concept of SEO and learn how search engines differentiate between good and bad content.
- Lesson 2: The Basics of Good SEO: ContentIn order to appeal to the search engines, you also need to write content that appeals to the people interested in the topic at hand. This lesson will provide you with sterling advice on how to create SEO-friendly content for your website.
- Lesson 3: The Basics of Good SEO: Keywords and Meta TagsSimply avoiding the tricks that search engines deem “abusive” may not be enough to improve your website’s standing on results pages. You need to use several tools, including keywords and meta tags. This lesson will provide insights into two methods that enable you to increase the SEO friendliness of your content and pages.
- Lesson 4: The Basics of Good SEO: 3dcart SEO ToolsYour 3dcart store has entire dashboard of SEO tools that you can utilize to help optimize your store. This lesson will go through every important tool that you should use in the 3dcart SEO Tools dashboard to get your site ready for business on search engines.
- Lesson 5: The Basics of Good SEO: Google ToolsGoogle offers a variety of free services that are at your disposal when building your store's SEO strategy. In this lesson, we'll learn the basics of using Google Search Console and Google Analytics for SEO so that your site can start ranking high online.
- Lesson 6: The Basics of Good SEO: Mobile OptimizationSearch engines are making it more important now than ever for you to have a mobile optimized site. In this lesson, we're going to teach you the basics on how to use mobile SEO and not fall behind under this new type of indexing.
- Lesson 7: The Basics of Good SEO: Link BuildingLink building is one of the trickiest, yet most effective, ways to build your rank on search engines by boosting your expertise, authoritativeness, and trustworthiness. In this lesson, we're going to learn how to build an effective and safe SEO link building strategy for your website.