Launching an online business entails a lot of hard work. During the initial stages, you’ll tackle fun and exciting asp
Search engine optimization is like walking the middle ground between computers and people and needing to communicate effectively with both. It may sound intimidating, but thankfully Google’s efforts to make search engine results pages (SERPs) more useful to humans has the side effect of making SEO itself more human-friendly. Here’s why:
It’s fair to say that modern SEO revolves around good content. The days of trickery are over: attempting to fool a modern search engine will result in penalties. So what constitutes good content?
You may feel inadequate to the task if you’re not an experienced writer, but keep in mind writing is a skill like any other. Good writing can be learned and improved through practice. In fact, you can implement the first two points even as a beginner— the first point, “Write for people,” comes naturally, which is why search-engine-targeted writing sounds so artificial and forced. The second, “Add value,” simply means have something to say, don’t write just to fill space. The most authoritative and well-written article in the world is useless if it doesn’t actually tell you anything!
We discussed content first because it’s the most important ranking factor in modern SEO, but you should not jump right into content writing without understanding the rest of the process. Content is the meat, but keywords are the backbone— you shouldn’t write a word of content without first doing keyword research and writing your headline. Fortunately, keywords and headlines both serve as excellent writing prompts to get your content underway and make the whole process easier.
The next lesson will cover the technical part: keywords, headlines, and meta tags.
Launching an online business entails a lot of hard work. During the initial stages, you’ll tackle fun and exciting asp
To create an online store, you have to be detail-oriented. Harnessing this trait will allow you to locate and implement
In eCommerce, a great deal of work goes into getting that first conversion: turning a casual visitor into a paying custo