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Syndicating Your Promotions

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Build & Design Your Store

Market & Promote Your Store

Grow Your Online Business

A Guide to Exceptional Customer Service

  • Lesson 1: Why You Need Multi Channel Customer Service
  • Lesson 2: Which Customer Service Channels Are Right for Your Business?
  • Lesson 3: Tips for Improving Your Customer Service

Beginner's Guide to Search Engine Optimization

  • Lesson 1: Understanding SEO
  • Lesson 2: The Basics of Good SEO: Content
  • Lesson 3: The Basics of Good SEO: Keywords and Meta Tags
  • Lesson 4: The Basics of Good SEO: 3dcart SEO Tools
  • Lesson 5: The Basics of Good SEO: Google Tools
  • Lesson 6: The Basics of Good SEO: Mobile Optimization
  • Lesson 7: The Basics of Good SEO: Link Building

Configuring Shipping for Your Online Store

  • Lesson 1: The Power of Free Shipping
  • Lesson 2: How to Reduce the Likelihood of Incurring Shipping Fees and Penalties
  • Lesson 3: How to Get the Best Shipping Rates
  • Lesson 4: How to Choose the Right Shipping Carrier

Email Marketing and Newsletters

  • Lesson 1: How to Better Plan Your Newsletters
  • Lesson 2: How to Build Relationships with Your Email Subscribers
  • Lesson 3: Why Newsletters Matter and What You Should Write

Featured Lessons

  • Lesson 1: Tips for Successful Blogging
  • Lesson 2: Syndicating Your Promotions
  • Lesson 3: How a Loyalty Program Can Increase Your eCommerce Sales
  • Lesson 4: How to Use Offers and Discounts to Drive Sales and Generate Buzz

Glossary of eCommerce Terms

  • Lesson 1: What is an Ad Impression?
  • Lesson 2: What are Upselling, Cross-selling, and Downselling?
  • Lesson 3: What is AOV?
  • Lesson 4: What are HTTP and HTTPS Protocols?
  • Lesson 5: What is Brand Equity?
  • Lesson 6: What is Omni Channel?
  • Lesson 7: What is the Better Business Bureau?
  • Lesson 8: What is Overhead Cost?
  • Lesson 9: What is Corporate Social Responsibility?
  • Lesson 10: What is Advertising?
  • Lesson 11: What is PPC?
  • Lesson 12: What are SEM and SEO?
  • Lesson 13: What is a UPC?
  • Lesson 14: What is Merchandising?
  • Lesson 15: What is CPM?
  • Lesson 16: What is Benchmarking?
  • Lesson 17: What is a SWOT Analysis?
  • Lesson 18: What is Retail?
  • Lesson 19: What is Logistics?
  • Lesson 20: What is a CSV File?
  • Lesson 21: What is Opportunity Cost?
  • Lesson 22: What is a Social Media Hashtag?
  • Lesson 23: What is the Alexa rank?
  • Lesson 24: What is shipping surcharge?
  • Lesson 25: What is ePacket shipping?
  • Lesson 26: What is EU-US Privacy Shield?
  • Lesson 27: What is the CSA STAR certification?
  • Lesson 28: What is ITAR Compliance?
  • Lesson 29: What is FERPA Compliance?
  • Lesson 30: What is HITRUST Compliance?
  • Lesson 31: What is GDPR?
  • Lesson 32: What is HIPAA Website Compliance?
  • Lesson 33: What is ADA Compliance?
  • Lesson 34: What is PCI Compliance?
  • Lesson 35: What is a PO (Purchase Order) System?
  • Lesson 36: What is an RMA system?
  • Lesson 37: What are email open rate and click-through rate?
  • Lesson 38: What are GTIN, SKU, and EAN?
  • Lesson 39: What is Responsive Design?
  • Lesson 40: What is Page Speed?
  • Lesson 41: What are Rich Snippets?
  • Lesson 42: What is Schema.org?
  • Lesson 43: What is Google Search Console?
  • Lesson 44: What is Google Merchant Center?
  • Lesson 45: What is a Shopping Cart?
  • Lesson 46: What is eCommerce?
  • Lesson 47: What is Conversion Rate?
  • Lesson 48: What are Website Conversions?
  • Lesson 49: What is a Call to Action?
  • Lesson 50: What is a Brick-and-Mortar Location?
  • Lesson 51: What is a 3dcart App?
  • Lesson 52: What is API?
  • Lesson 53: What is Google Wallet?
  • Lesson 54: What is a Certificate Signing Request (CSR)?
  • Lesson 55: What is Anchor Text?
  • Lesson 56: What is a Press Kit?
  • Lesson 57: What Is Click-Through Rate (CTR)?
  • Lesson 58: What Is Direct Marketing?
  • Lesson 59: What Is Visual Merchandising?
  • Lesson 60: What is a Promo Code?
  • Lesson 61: What is Open Source Software?
  • Lesson 62: What is Private Label?
  • Lesson 63: What is Cost Per Lead (CPL)?
  • Lesson 64: What is an Alt Tag?
  • Lesson 65: What is Earned Media?
  • Lesson 66: What is Media Planning?
  • Lesson 67: What is a Retail Store?
  • Lesson 68: What is Research and Development (R&D)?
  • Lesson 69: What is Content Curation?
  • Lesson 70: What is an ASIN Number?
  • Lesson 71: What is a Backlink?
  • Lesson 72: What is a Fulfillment Center?
  • Lesson 73: What is a Tariff?
  • Lesson 74: What is Bounce Rate?
  • Lesson 75: What is Geo Targeting?
  • Lesson 76: What is a Handling Fee?
  • Lesson 77: What is Browser’s Cache?
  • Lesson 78: What is Minimum Order Quantity (MOQ)?
  • Lesson 79: What is Sales Tax Nexus?
  • Lesson 80: What is Cash Flow?
  • Lesson 81: What is Marketing Attribution?
  • Lesson 82: What is a Pop-Up Shop?
  • Lesson 83: What is ERP?
  • Lesson 84: What is Sustainable Growth Rate?
  • Lesson 85: What is a B2C Business?

Guide to Effective Promotions

  • Lesson 1: Syndicating Your Promotions
  • Lesson 2: How to Run Top-Notch Promotional Campaigns
  • Lesson 3: How to Use Offers and Discounts to Drive Sales and Generate Buzz

How to Make Money on YouTube

  • Lesson 1: Building Your Audience and Monetizing Your Channel
  • Lesson 2: Types of YouTube Ads and How to Use Them
  • Lesson 3: How to Make YouTube Videos that Attract Advertisers
  • Lesson 4: How to Properly Monetize YouTube Videos

Introduction to Product Photography for Online Stores

  • Lesson 1: Why Good Product Photography Matters
  • Lesson 2: Creating Your Product Photography Studio
  • Lesson 3: Understanding Your Camera
  • Lesson 4: Taking Your Product Photos
  • Lesson 5: Post-Processing for Product Photos
  • Lesson 6: The Best Photo Editing Tools for Amazing Product Photos
  • Lesson 7: How to Remove Backgrounds from Your Product Photographs
  • Lesson 8: Tips for Optimizing Your Product Photos

Managing a Blog

  • Lesson 1: In-Store Blog Design-Tips
  • Lesson 2: How to Ensure Your Blog Doesn’t Burn Out
  • Lesson 3: Tips for Successful Blogging
  • Lesson 4: How to Promote Your Blog
  • Lesson 5: Why Your Business Needs a Blog

Managing Your Online Business

  • Lesson 1: Common Ecommerce Mistakes to Avoid
  • Lesson 2: How to Set Up and Manage a Successful Online Business While Working Full-Time
  • Lesson 3: Tips for Managing Your Online Store on the Go

Online Payments for Your Online Store

  • Lesson 1: The Benefits of Checkout by Amazon
  • Lesson 2: Better Conversions through Diversified Card Payment Options
  • Lesson 3: How to Choose the Right Payment Solution

Reducing Online Cart Abandonment

  • Lesson 1: Why Customers Abandon Carts
  • Lesson 2: Reminding Customers Who Wait or Forget
  • Lesson 3: Retaining Customers Who Don’t Want to Sign Up
  • Lesson 4: Offering More Payment Methods
  • Lesson 5: Increasing Confidence in Your Store’s Security
  • Lesson 6: Fixing Slow, Confusing, and Unfriendly Checkouts
  • Lesson 7: Preventing Pricing Discrepancies

Running an Affiliate Program

  • Lesson 1: What is Affiliate Marketing?
  • Lesson 2: Benefits of Affiliate Marketing
  • Lesson 3: Tips for Implementing a Successful Affiliate Program

Setting up a Loyalty Program

  • Lesson 1: What is a Loyalty Program?
  • Lesson 2: How a Loyalty Program Can Increase Your eCommerce Sales
  • Lesson 3: Tips for Creating a Successful Loyalty Program

Social Media Marketing

  • Lesson 1: Crafting Quality Facebook Posts
  • Lesson 2: Strategizing Your Facebook and Twitter Marketing Efforts
  • Lesson 3: How to Choose the Right Social Networks for Your Brand

Understanding Dropshipping

  • Lesson 1: The Benefits of Dropshipping
  • Lesson 2: How Does the Dropshipping Process Work?
  • Lesson 3: How to Find the Right Dropshipping Company
  1. 3dcart Ecommerce Courses
  2. Featured Lessons
  3. Guide to Effective Promotions
  4. Syndicating Your Promotions

Syndicating Your Promotions

Promotions lead to more sales. It’s that simple. A strong online store utilizes a strong promotional strategy.

If you’re struggling to figure out why your promotions aren’t performing, odds are your trouble stems from your selected advertisement channels. Simply creating a promotion and posting it to your website won’t garner you the sales you’re expecting. If no one knows about your promotions, you can’t expect them to deliver conversions.

So what are the best ways to syndicate your promotions? Take a look at the following ideas that will help you get the word out about your promotions.

Coupon Websites

Just about everyone has heard of Groupon, yet few are aware of the cautionary tales spread by many online merchants. For one, you have to pay out a portion of your sales to Groupon, which may draw in new customers, but in the end, won’t make you money. Used often, promotions won’t add up to much if you try to push them through Groupon.

But don’t worry. Coupon sites represent a great alternative. Websites like Coupons.com, CouponMom, SmartSource and more offer you a great way to promote coupons, discounts and other promotions. Get listed with these sites for a lower cost than Groupon and increase the visibility and success of your promotions.

Onsite Ads

You’ve created landing pages for your promotions, but you need to promote them on other pages of your site, too. There are plenty of traditional ways to accomplish this, including a banner on your homepage, or a sidebar that stays with the shopper on every page.

Have you ever considered pop-ups or page-peels? Something interactive that serves as a clear call to action is a great way to ensure you’re getting eyeballs on your promotions. Experiment with different ways to direct traffic towards promotions and you’ll find ways to increase their success.

Social Media

 Are you using your social media channels to their fullest potential? The easiest part of content marketing is reusing content for each marketing channel you maintain. Yet plenty of small businesses ignore this concept.

You’re trying to get your promotions out into the world. Use your own social media channels for this—but more importantly, use other people to get the word out too. Before giving a customer access to a promotion, give them an action-step. Make sharing the deal a barrier to actually claiming it. You’re asking for a small investment from your customer that could lead to a higher performing promotion.

Email Marketing

A personalized marketing strategy can help you make serious headway with your percentage of return customers. Consider how quickly you can convert a new customer into a returning one by sending a complimentary coupon with their first purchase. After the customer receives their product, set automatic emails to go out that contain a deal. When they have the product in hand, it helps them visualize a future purchase, enhancing the likelihood they’ll buy again.

Outside Ads

Still not finding any success? Get involved with Google Ads or other forms of PPC campaigns to return targeted search results to potential customers. This is another great place to experiment with your marketing tactics. Try different sets of keywords and headlines to optimize your promotional campaigns.

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