To you studs are beaded, rhinestone, or ball, and when you hear kidney, you think wire. You adore and/or make earrings. Your passion for ear-fashion can be turned into a profitable online business. If you're interested in selling earrings and jewelry online, you've come to the right place. 3dcart has been launching successful e-commerce sites for fifteen years, and we've learned what works.
Small businesses across the spectrum of industry are finding their niches online - and within an explosive ecommerce industry, it isn't hard to see why. If you have a passion, you can make it a business. Turn your passion into profit by learning how to sell earrings online.
1. Know the Landscape - Do Some Market Research.
You can identify a Swarovski crystal at fifty paces, and maybe love the idea of repurposed vintage items as earrings, but how much do you know about selling them? Are you planning to make your own creations as a designer, or to buy fabulous wholesale earrings to adorn your customers' ears, or both? Should you jump on the alternative trend and offer gauges and other studs? What about other jewelry offerings like bracelets?
Using the questions above as a jumping-off point will help you design your business model. Answering them, and as many others as you can think of, will help assure your success.
2. Are You the Designer or the Purveyor? Locate Materials, Manufacturers, and Suppliers.
If you are making your own earrings, you'll need to have findings suppliers lined up so it's easy to restock popular items, and the sky is the limit in offering unique designs. If your goal is to be a retail outlet, you'll need to find manufacturers and wholesalers to keep up with demand and ever-changing styles. Often, it is a great idea to use online resources like eBay, but you can also scour your favorite wholesale jewelers, flea markets, and manufacturers to acquire physical inventory. Let your brand's identity be your guide in putting your earring inventory supply-chain together.
3. Choose a Software Partner That Works for Your Business.
The biggest decisions in opening a new online earring shop are about who to work with to provide the best earrings and service to your customers. New entrepreneurs think they have to do it all themselves, but finding an e-commerce software partner removes a lot of stress from opening an online store. Make certain your software partner's image editing software is top-notch. E-commerce, particularly in fashion, is a visual business and you need images that best showcase your product.
You want a software partner with a long and successful track record, strong tech and account support, and all the features you may need. You want to spend your time selling earrings and jewelry, not building webpages.
4. Design a Website That Fits Your Brand.
Even if you know how to build your own webpage to sell earrings, you shouldn't have to. Your software partner will have a great variety of templates to choose from. Think about how you want your earrings to be perceived. What's your brand identity? Allow the answers to those questions to guide your template and web design decisions. You should also be able to use your software partner's custom template upgrades and design services to tailor-make your online earring store.
5. Let the World Know You're Ready to Sell!
Your market research is extensive, you've got great inventory, and your shipping is on line. You are ready to sell earrings, but how do you let the world know your online store is open? Research social media and other e-commerce marketing channels (Pinterest is a great social media platform for fashion), and online forums that will allow you to find and personally engage your niche customers. Offering contests or incentives (a daily Twitter contest, perhaps) will help drive word of mouth and customers to your store. Consider a blog. Online coupons, discount days, and incentives for customer referrals are just a few of the perks you can offer to get the word out that you are in business.