A Premium eCommerce Solution Completely Free - For Life

Shift4Shop has reimagined the eCommerce pricing model. While our competitors charge
up to $299 or more per month to host your online store, you can set up a full-featured store with
Shift4Shop at no charge.
Create Your Store Now

An Unlimited Plan with all
the Bells & Whistles

Unlimited
  • Unlimited Products
  • SEO & Marketing Tools
  • Unlimited Staff Users
  • Integrated Blog
  • Unlimited Bandwidth
  • 24/7 Customer Support
  • No Revenue Caps
  • API Access
  • 100+ Premium Themes
  • Secure Online Payments
And a Whole Lot More

The Competition Can't Compete

Shift4Shop's free solution isn't just a free trial or entry-level account - this is a premium account without the premium price!

Shift4Shop The Other Shop
Platform Fee $0 for an enterprise-grade plan with unlimited products, users, features, and bandwidth $29 - $299/month for Standard plans $2,000+/month for Enterprise plans
Included Features More features than any other eCommerce platform - all included at no additional charge
  • Lacks numerous features including stackable promotions and the option for 1-page checkout
  • Many crucial features like real-time shipping require more expensive plans
  • Many features require third-party apps with additional cost
Free Themes 100+ with more being added every day < 10
Fraud Protection Industry-leading, Al-driven fraud protection for your business Fraud protection not included or not up to date
Migration Assistance We'll migrate your current eCommerce website for free Requires third-party assistance at a cost of $1,000+
What if I want to use a different payment processor?

* Zero cost option only currently available for US customers. See international pricing here.

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Trusted by Tens of Thousands of Leading eCommerce Businesses

UPS Hickory Farms Crabtree Everything but Water Hammacher Honey CAA
$200 Billion+ Processed Annually
3.5 Billion+ Annual Transactions
200,000+ Current Customers

Everything You Need to Start a Business

You shouldn't have to search far and wide just to collect all the tools you'll need before you can even get your business off the ground. With Shift4Shop, everything's included within a single package. Get started building your website and selling your products right away, instead of wasting time hunting for the right software.

start a business

  • Free eCommerce Platform

    Shift4Shop is an industry-leading eCommerce solution packed with hundreds of built-in features for building and managing every aspect of your business. Our free End-to-End eCommerce plan has it all — a $229/month value.

  • Free SSL Certificate

    Your site will be secured by SSL right out of the box, with no additional charge or setup needed. Get started selling right away instead of worrying about configuring your site's security.

  • Free Domain Name

    No need to pay extra for a domain name or be stuck with an inferior subdomain that hurts your branding. We can register your domain, if needed, at no charge to you — and renew it for free every year.

  • Free Website Themes

    Build a beautiful, fully branded online store in minutes with a huge selection of free themes, all of which can be customized with easy-to-use built-in tools. Still want to work with code? You can!

Robust Features To Manage and Grow Your Business

These are the general eCommerce features for business management, inventory control, customer relationships, and product page enhancements. They represent the backbone of your eCommerce website and its capabilities. With Shift4Shop, you'll find it easier than ever to continue growing your business while staying organized.

Features Image
  • Real-Time Shipping
  • Shipping Labels
  • Unlimited Product Variants
  • Unlimited Categories
    and SmartCategories
  • Unlimited Product Images & Zoom
  • Inventory Control
  • Edit Orders
  • CRM (Customer Relationship
    Manager)
  • Product Q&A
  • FedEx Hold at Location
  • Advanced Product Options
  • Bulk Quantity Discounts
  • Single-Page Checkout
  • Multiple Ship-To Checkout
  • Digital Downloads
  • Advanced Reporting and Dashboards
  • Tax Rate Calculation
  • QuickBooks Connector
  • Customer Groups
  • 3dfeedback Customer Surveys
  • FedEx Returns
  • Product Reviews
  • Google Customer Reviews
  • Gift Wrapping Module
  • Visitor IP Blocking
  • Upsell & Cross-Sell Features
  • Saved Carts
  • Purchase Order Module
  • Return Merchandise Authorization
    (RMA) Module
  • Product Comparison

Powerful Marketing Tools to Give You a Competitive Edge

Great marketing is vital to a business's growth, and with Shift4Shop you'll have a robust set of tools for marketing both on and off your website. Cutting-edge SEO keeps you ranked high on search engines, and flexible promotion and coupon creation means you can use all the best strategies to entice customers both new and regular.

Features Image
  • Built-In SEO Tools
  • Coupons and Discounts
  • Abandoned Cart Saver
  • Built-In Blog
  • MailChimp Integration
  • Built-In Email Marketing Newsletters (25k)
  • Social Wish Lists
  • AWeber Integration
  • Daily Deals
  • Gift Registry
  • Make-an-Offer
  • Group Deals
  • Gift Certificates
  • Store Credits
  • Facebook Ads – Advanced Matching
  • Blog Subscriptions
  • Promotions Scheduler

Frequently Asked Questions

Have questions about our plans?

Are there any setup fees or transaction fees?
No, you only pay the monthly price, no additional fees.
Can I customize my plan by adding a feature I need or more users?
Yes, we can customize any of our plans to fit your needs. Contact our sales team at [email protected] to find out how we can add a specific feature to any plan or add extra staff users.
Can I switch my store from another platform?
Yes, we'll be glad to help you switching over to continue growing your business. We have special incentives for switching and can assist with the products and design migration. Schedule a call with a migration specialist.
What integrations, payments and apps are supported?
Shift4Shop is set up automatically to take credit cards via Shift4. Alternate payment methods like PayPal are also available. For marketing and other tools, we have built-in integrations with MailChimp, AWeber, Google, Facebook, Houzz, and more. For a full list of integrations visit our App Store.
Can I cancel my account at any time?
Yes. you can easily cancel your account from your control panel if you decide Shift4Shop is not the best solution for your business. We do not offer refunds on our service.
Can I change my plan after I sign up?
Of course you can! Shift4Shop's amazing ecommerce solution is designed to grow as your business grows. So if you want to switch your current package at any time, give us a call and we’ll make it happen.
Do you offer any discounts on plans?
Yes, we offer a 10% discount on prepaid 12 months. Additional Reseller discounts, Student Discount, Schools & PTAs and Non-profit discounts are available.
Can I use my own domain name?
Absolutely! We offer FREE Domain name registration with all of our ecommerce plans. If you already have a domain or want to use a subdomain, our support team can help point your existing domain to your new Shift4Shop store.
Will my store be PCI Compliant, safe and secure?
Your store's data is completely safe. Shift4Shop is a fully-hosted, VISA PCI Certified ecommerce solution with a 99.99% uptime guarantee. More hosting information is available here: https://www.Shift4Shop.com/ecommerce-hosting.html, so not even a natural disaster can compromise you business.
Do I need a separated web host or website ?
You can use your Shift4Shop online store with any existing website, but if you don't have one, then you can run your entire website, online store, blog and more directly from Shift4Shop.
How does my Shift4Shop plan grow with my business?
If you're on our free End-to-End eCommerce plan, no upgrades are needed, as the infrastructure and resources on this plan automatically accomodate increases in traffic. If you are using one of our paid plans, you will be automatically upgraded to the next plan once your trailing twelve-month sales volume reaches the maximum online sales supported by your plan.
Can I upgrade from the PRO Plan to Shift4Shop Enterprise?
Once your trailing twelve month sales volume exceeds $1,000,000, you qualify to upgrade to our Enterprise solution. This is calculated by adding up the sales volume you've processed over the last twelve months in USD; or if you have not yet been with Shift4Shop for twelve months, your sales volume processed over your existing time with Shift4Shop prorated to 12 months. This gives you the infrastructure needed to keep growing your business.