B2B purchasing is complicated, so B2B buyers have specific needs and expectations that your store must meet to attract their business. These expectations cover everything from specific website features to overall user experience. It's crucial that you understand what B2B buyers want — and that your B2B eCommerce website gives them what they're looking for, not just in products, but in features.
Shift4Shop has a deep understanding of the unique requirements of B2B buyers, and we've built numerous features into our eCommerce platform that directly address their needs and allow you to build an online store that B2B customers will love.
A growing proportion of B2B buyers prefer to perform their entire purchasing process online, from research to checkout. This means your B2B eCommerce website must be optimized to provide them with all the pertinent information in a clear and organized manner. Rather than simply trying to make a sale, your website should guide the customer through the decision-making process by describing your products and/or services in detail. Other information about your business should also be easy to find, including your policies and the types of payment you accept. Having an informative, useful website is vital to increase your conversions.
B2B customers are making an important decision when they choose to buy from you, and are therefore seeking to build a long-term relationship with you as their supplier. A personalized customer experience goes a long way to help form that relationship and allows you to meet the needs of more B2B customers
B2B buyers are not shopping at their leisure — they're often pressed for time, and it's crucial for your website to respect that need and provide them with the right tools to place their orders quickly. Shift4Shop includes numerous features to streamline the ordering process and let customers reorder frequent purchases with ease.
B2B customers commonly use a few certain payment methods, with credit cards taking the lead at 94% for online transactions. Older payment methods are still frequently used even for online transactions, including checks. To serve the most customers, your B2B eCommerce website should be equipped to accept several payment types.