Compare your eCommerce options

Choose the right eCommerce platform to start and grow your business

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Shift4Shop features
fortune3 features

Switch to Shift4Shop and get a FREE product migration!

The real cost of Shift4Shop vs. the real cost of fortune3

Shift4Shop: Sleek and Modern. fortune3: An Aging Platform.

If you're looking for a top-of-the-line eCommerce platform to give your online store all the advantages, fortune3 will not serve your needs. Everything from their admin dashboard to their store themes are lagging behind the times, and customers report a poor experience on mobile devices. Low product limits plague their pricing models, and business owners who want to switch away from fortune3 often have a hard time canceling their account.

With Shift4Shop, you'll never have any of these problems. We're always updating our software to provide the best possible experience for you and your customers, and we even offer a completely free, unlimited End-to-End eCommerce plan that includes all our features — all you need to do to access it is to use Shift4 Payments as your payment provider. We're confident that Shift4Shop will be the right solution for your business, but should you still decide it isn't for you, cancellation policies are straightforward.

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Shift4Shop vs. fortune3 functionality comparison

Simple and modern vs. overly-complex and outdated

Admin interface ease-of-useAdmin interface ease-of-use

fortune3 splits its admin across two separate dashboards, the “Store Builder” and “Administration Panel,” and you can manage your inventory from both — but your edits don't carry over from one to the other. If you make a mistake and add a product through the wrong dashboard, this can become a hopeless mess very quickly. But with Shift4Shop, you do everything through a single dashboard, eliminating this needless hassle.

Mobile-friendly checkoutMobile-friendly checkout

Online stores using fortune3 are difficult to use on mobile devices, and customers report having a hard time checking out, especially on their phones. Over half of online shopping these days is done through mobile devices, so this is a significant problem. Shift4Shop stores, however, provide a smooth, flawless mobile checkout to your customers.

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“I used fortune3 for a while and I couldn't get over their strange user interface. Splitting everything up between two admin panels just added needless confusion to running my business.”

– Former fortune3 Customer

Communication and transparencyCommunication and transparency

fortune3 often goes silent for long periods of time, leaving customers wondering what's going on at the company. Nobody wants to worry that the platform they rely on might disappear or cease support. In contrast, Shift4Shop maintains constant communication with its merchants and stellar customer relationships, 24/7/365.

Maintain control of your business

Shift4Shop gives you the tools and freedom to manage your store how you see fit

Accept payments without extra fees or hassle

Shift4Shop payment options

Shift4Shop comes with Shift4 Payments built in, so you can accept credit cards and several alternate payment types within minutes. Plus, you can choose from over 160 alternate payment methods for your store, and we never add transaction fees.

Use fortune3's own merchant account or pay penalties

fortune3 payment options

If you don't want transaction fees, you'll have to use fortune3's own merchant account to process your payments — and fewer payment options are supported.

Same-domain checkout vs. shared subdomain


Your customers will always check out on your own domain name, even if you use Shift4Shop's free SSL.


You'll have to pay extra for a dedicated SSL in order to avoid switching your customers to fortune3's SSL subdomain.

Thousands worldwide choose Shift4Shop

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