Subscription boxes have surged in popularity with no sign of slowing down. Millions of customers with all kinds of interests have signed up to receive subscription boxes from a huge variety of retailers, and often look forward to their next box with great anticipation.
Online merchants are discovering new opportunities thanks to this innovative business model, and 3dcart has everything you need to start selling subscription boxes on your own online store.
Subscription boxes are recurring packages delivered to customers on a regular basis, often weekly, monthly, or quarterly, although other subscription intervals also work for different types of items. Subscription boxes can contain a variety of products, which fit into two general categories: consumables and collectibles. Consumables cover food, cosmetics, and other supplies, while collectibles cover toys and other novelties.
Some subscription boxes are filled with surprise collectibles, product samples, or other randomized contents, while others contain a specific set of items determined by either the merchant or the customer. Subscription boxes offer customers a great way to try new products, keep favorite products in stock around their home, build up a collection relating to one of their interests, and more.
spices, sauces, complete meal kits, snacks
dish sponges, towels, cleaning products
vitamins, workout supplements, energy bars
dog or cat food, baggies or litter, treats, toys
samples of different kinds, or to replenish supply of a favorite brand
new releases, Game of the Year collection, licensed apparel
Wine of the Month clubs, brewery spotlights
classics, genre collections, special editions, boxed sets
cosmetics, skincare, grooming, bath products
action figures, model kits, statuettes, keychains
novelties, adult toys, risqué games
vaping supplies, seasonal fashion, jewelry, and more
cross-stich patterns, paints, yarn or thread, brushes
If you have a great idea for a subscription box, whether you decide to sell collectibles, consumables, or any type of lifestyle products, 3dcart has all the eCommerce features you need to make your business idea a reality. Whether your subscription boxes will contain specific products chosen by the customer, or a surprise selection that they can't wait to discover, you can build the perfect subscription box service with 3dcart.
3dcart makes it simple to set up and configure subscription services through our Autoship™ Recurring Orders app, available for free on select 3dcart plans. With Autoship™, you can offer a range of subscription intervals based on number of days (like 30, 60, or 180) or by commonly-understood terms like Monthly, Quarterly, or Yearly.
Autoship™ can be applied to as many products as you desire, with different settings for each. You have control over which subscription frequencies are available on each product, so you can offer multiple subscription boxes without any confusion. When the time comes for the customer's next box, they'll be billed automatically and their subscription order will be generated in your order management dashboard for processing and fulfillment. Autoship™ also includes a robust reporting dashboard to keep you informed on subscriber numbers, view projected revenue, and more.
3dcart provides business owners with multiple options for shipping, including flat rate, free shipping with or without an order threshold, and real-time shipping rates from all major carriers. Shipping charges are always visible to the customer to prevent surprise costs that could lead them to cancel their order.
To sell subscriptions, you'll need a tokenized payment gateway that allows your store to save customers' payment information in a secure manner. This is achieved through tokenization, a feature offered by several eCommerce payment gateways like Authorize.Net, PayJunction, PayPal, Square, Stripe, and more. 3dcart is integrated with a large variety of payment processors that utilize tokenization, so you have plenty of choice for accepting payments for your subscription boxes.
Customers can create an account on your eCommerce website to view a full list of their previous orders, including all subscriptions. With only a few clicks, customers can manage subscriptions, reorder previously-purchased items, and more. They'll also find it simple to update their payment data and shipping information.
3dcart's built-in features offer several ways to reward your subscribers and encourage them to purchase additional items, increasing customer loyalty and raising Average Order Value (AOV). Earn more profits for your business while making the shopping experience even more fun!
Offer your subscribers a selection of addon items to be shipped free inside their next box. With 3dcart's versatile Customer Groups feature, you can automatically add subscribers to a special group with privileges like access to exclusive products or pricing. This adds even more value to your subscription service and helps boost your profits. Want to create several exclusive groups, with different bonuses for each? No problem.
3dcart's Customer Groups feature allows you the freedom to create multiple groups, each of which can have access to different pricing levels or even different products. Use this feature to reward long-term subscribers by raising them to a VIP group after they've maintained a subscription for a set period of time. Offer your VIPs lower prices, special promotions, or any other bonuses you see fit. You can even create multiple levels of VIP Customer Groups — and if you want to offer VIP membership to customers based on other criteria, like amount spent in your store, you can do so as well.
3dcart includes a built-in Reward Points module that allows you to quickly set up a fully customizable loyalty program, which further encourages customers to buy from your store. Determine how many reward points are awarded per product, which products award them, how much each reward point is worth, and which products can be purchased with reward points. Using this system, you can easily set up a variety of special rewards for your customers — for example, you can set it so only your subscription boxes earn points, which can only be applied to a different selection of products.
Subscription boxes are big on social media, with customers and influencers regularly creating "unboxing" videos in which they demonstrate the entire process of opening a new subscription box and discovering what it contains. Use 3dcart's social media integrations to go where your customers are and promote your subscription boxes on Facebook, Instagram, and more, whether you opt for paid advertising or organic marketing. Sell right from your Instagram account by creating Instagram Shoppable Posts that link directly back to your online store when customers tap to see more about your products. This makes it simpler than ever to partner with influencers and attract more customers.
Since subscription boxes are so popular today, there are plenty of options for setting up a website for your own subscription box business, whether through a specialized service or via an app that connects to a popular eCommerce platform. But unlike other eCommerce services with tools for the subscription business model, 3dcart is built on a solid foundation of over 20 years' experience in all aspects of selling online. Your business will have immediate access to powerful SEO and marketing features, robust order management and reporting, mobile-friendly responsive web design, and much more.