Maintain Customer Accounts and Records
Shift4Shop provides the option of allowing guest checkout as well as letting customers create an account on your eCommerce website. Registered customers can log in and view their order history, wish lists, reward points, subscriptions, saved carts, and more. You can even allow registration at the end of checkout when customers are most likely to decide to sign up in order to save their information for later purchases.
Segment Your Customer Base with Customer Groups
Shift4Shop's powerful Customer Groups functionality allows you to split your customer base into as many groups as needed for a variety of purposes. Different customer groups can access different pricing levels, minimum order amounts, and other variables, making it easy to target both B2B and B2C customers simultaneously. You can also set up a VIP Customer Group for high-value customers, a tax-exempt group for qualifying customers, and more.
Build Relationships and Provide Excellent Customer Service with a CRM
Shift4Shop's built-in CRM (Customer Relationship Manager) provides a fast method for your customers to request support via a configurable ticket system. Allow customers to send you specific questions about your products, your website, or their order, with the added ability to attach an image or document file using the CRM file upload feature. Optionally enable CAPTCHA for CRM to eliminate the occurrence of spam. The CRM keeps an organized record of all your customer service interactions and resolutions, so you can ensure every customer gets the help they need. Tickets can be opened by the customer, or by store Staff Users if necessary.