BigCommerce bills itself as the best eCommerce platform for businesses of any size, with competitively priced plans and a comprehensive feature set. Of course, a smart entrepreneur takes the time to understand their options and to look for any hidden limitations in any platform they're considering for their business. Making a careful decision early on will have a strong influence on your success later.
Even a platform that's affordable at the beginning can soon grow to overwhelm a business and stifle its growth, and a closer look at BigCommerce's pricing shows a trend toward this exact issue. Restrictive revenue tiers, features requiring upgrades, and the need for custom development can all unexpectedly cut into your profits, and even if you're fully aware of how BigCommerce's pricing works, you'll still find yourself paying more than you should. Let's break down BigCommerce's plans to see what you get at each price point:
BigCommerce does have a fairly impressive list of features, however many of them are unnecessarily locked behind a higher-tier plan. This cuts newer businesses off from important functionality that could help them grow. For example, Google Customer Reviews are a fantastic tool for building your brand's image and increasing customer trust, but on BigCommerce, your store won't have access to them until you upgrade to BigCommerce Pro at $299.95/month. Compare this to Shift4Shop, which enables Google Customer Reviews for every one of our merchants.
Another example is the Persistent Cart, which saves a customer's shopping cart across browser sessions and allows them to complete their purchase later or recover their cart in the case of a browser crash. BigCommerce doesn't allow this feature until BigCommerce Plus ($79.95/month), but Shift4Shop includes persistent carts for all stores — as well as Saved Carts, with which the customer can save multiple shopping carts even across different devices.
Segmenting your customer base allows you to more precisely target different demographics with customized marketing, pricing, and more. BigCommerce requires an upgrade to their $79.95/month plan to enable the ability to segment your customer base via Customer Groups. However, you can't provide different pricing levels per Customer Group without upgrading to BigCommerce Enterprise to unlock their Price Lists feature. This means you can't provide VIP pricing, wholesale discounts for B2B customers, or other Customer Group-based pricing unless you upgrade to a quote-based plan that can cost anywhere from $400/month to $15,000/month!
On Shift4Shop, Customer Groups are available much more easily (for example, in our free End-to-End eCommerce plan) and include all the functionality you need, including custom pricing, newsletter segmentation, and much more right out of the box. Your business can sell wholesale, build B2B relationships, offer membership-based VIP pricing, and much more, at a much lower price.
Every website needs a domain name; your unique URL that serves as your website's online address. This is important for your store's professionalism and building your brand recognition. With BigCommerce, you can use an existing domain name (if you have one) or purchase one directly through them — which is a nice convenience. However, Shift4Shop takes it a step further: if needed, we'll register your domain name for you free for one year, for an even bigger convenience and savings.
Our BigCommerce pricing analysis proves that Shift4Shop is the far superior platform when it comes to functionality and cost. By migrating from BigCommerce to Shift4Shop, you're accessing more features at lower price points, and paying less throughout your business's entire growth cycle. Our pricing ensures higher profits for you, allowing you to put more back into your business and speed up your growth. Whether you're just starting out, or your business is already big, Shift4Shop is the best choice.