The Best WP eCommerce Alternative for Your Business

Choose the right eCommerce platform to start and grow your business

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Shift4Shop logo Shift4Shop features
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An all-in-one platform built for eCommerce vs. a bare-bones WordPress plugin

Shift4Shop: Hundreds of included features. WP eCommerce: Pay extra for extensions.

If you're ready to launch an online store with a powerful eCommerce platform, you won’t find the tools or help you need with WP eCommerce. While WP eCommerce does have a lot of history as the first eCommerce plugin for WordPress, it hasn't kept up with the times, nor the industry-standard features for value. Its built-in functionality is extremely limited, and you'll find yourself paying extra for additional extensions to add features many other platforms include right out of the box. And not only that, if you want support, you'll need to pay for anything beyond simple tickets. WordPress may be free software, but if you're trying to build a business with WP eCommerce, you'll find your expenses piling up beyond belief.

At Shift4Shop, our approach is to include as many features as possible so you can keep your expenses low. You won't need dozens of extensions just to flesh out your store, and you can always access our 24/7/365 live support team without needing to pay for a pricey support plan. The difference is clear: by using Shift4Shop instead of WP eCommerce, your business can save hundreds to thousands of dollars each year.

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Shift4Shop vs. WP eCommerce functionality comparison

A dedicated shopping cart platform vs. a feature-limited WordPress plugin

sad emojiOut-of-box features

WP eCommerce includes only the most basic functionality, with merchants expected to pay hundreds to thousands of dollars on extensions for essential features like multiple product images and an image gallery. Wish lists, gift certificates, a reward points program, payment integrations, and many other basic features are all sold separately. But Shift4Shop includes all of these features right out of the box, and much more — even on our free, unlimited End-to-End eCommerce plan.

sad emojiTechnical support

Running an online store 24/7 means issues can arise at any time of day. Having access to reliable support around-the-clock is critical to your business’s success. Unlike WP eCommerce, Shift4Shop offers 24/7/365 technical support at no extra charge. Your online business is always open, and so are we.

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“WP eCommerce is like a car that looks nice on the outside, but is glued together with popsicle sticks on the inside. You’ve got to maintain 5mph or it’ll all come crashing down.”

– Ex-WP eCommerce customer

sad emojiShipping and payment

WP eCommerce comes with very limited built-in shipping and payment functionality, and many of the most important options require a paid extension. In contrast, Shift4Shop lets you offer customers real-time rates from major shipping carriers like USPS, FedEx, UPS, DHL, and Canada Post, print shipping labels from your dashboard, and much more. Accept payment instantly through our built-in Shift4 processor, and add alternative payment methods as you see fit — without paying for integrations.

Maintain control of your business

Shift4Shop gives you the tools and freedom to manage your store how you see fit

Shift4Shop: Convenient payments and freedom to choose

Shift4Shop payment options

Shift4Shop lets you take payments in minutes with a built-in Shift4 integration and also supports more payment solutions than any other eCommerce platform. See a full list of payment providers here.

WP eCommerce: Paying for payment methods

WP eCommerce payment options

With WP eCommerce, you can only accept a few payment methods without paying $79+ for an extension or buying a larger package, which is an almost unheard-of limitation.

All-in-one eCommerce solution vs. an expensive plugin

Everything you need, built right in.

Shift4Shop is everything you need to build, grow and market your online store, with access to countless cutting-edge eCommerce features like innovative email and social media marketing tools, integrated payment and shipping solutions, advanced SEO tools, a POS system, and in-depth reports. WP eCommerce users are forced to supplement their stores with expensive add-ons that can quickly eat into profits.

Enterprise-grade features available to all merchants — free

Shift4Shop offers the most advanced features in SaaS eCommerce, even to merchants using our free, unlimited End-to-End eCommerce plan. Our fully scalable solution includes everything you need to run a successful online store and adapt to complex business needs, unlike WP eCommerce which is only a basic plugin.

Thousands of successful online stores trust Shift4Shop

See what our clients have to say about us