Fishing can mean many different things to different people, whether it's just a fun pastime, a commercial endeavor, a family tradition, or part of a self-sufficient way of life. It has universal appeal all over the world — if there's water, and fish, people will go fishing, simple as that. If you're passionate about fishing and you want to help share your love with like-minded folks everywhere, selling bait and tackle online could be a wonderful career for you.
You could spend time comparing eCommerce platforms to try to find the best solution, but we'll save you the trouble: Shift4Shop has everything you need to sell bait and tackle online, build and market your brand, and grow your business. You'll be able to create a great shopping experience for customers complete with all the features they demand, like product reviews, Q & As, easy navigation, and more, enabling you to become an authority in the fishing bait and tackle industry.
Fishing may have started out with nothing more than nets, spears, or a line tied to a stick, but today it's a complex industry that millions of people consider their passion. Specialized equipment is available for fishing in all types of aquatic environments and targeting specific fish. Debates over the best brands are frequent, and everything from wood to plastic to carbon fiber is used in various fishing equipment.
As an online bait and tackle retailer, there's a huge variety of products you can choose to sell, and it's up to you whether you decide to focus on a few particular things or to sell everything an aspiring fishing champion needs. Each entry on the list below is representative of dozens to hundreds of products, covering different brands and manufacturers, different purposes, and more, so even if you decide to focus exclusively on one type of fishing rod you'll still have plenty from which to build a selection.
Getting started is always the hardest part, but it's easier when you understand the possibilities and how they can help you build the business you envision. There's so much to choose from that you can always start small (e.g. selling the basics only, like a small selection of rod and reel kits, fishing line, hooks, and lures) and grow your business later, expanding into other parts of the fishing world.
Starting small is beneficial because it gives you a tighter focus on the products you do sell, and enables you to become an authority on the topic much faster. Basically, by selling fewer products, you can be the big fish in the small pond! Of course, when you're ready to expand, don't limit yourself unnecessarily — what's important is that you can build a business you're passionate about at a pace that's comfortable for you and your budget.
Maybe you already own a small bait shop conveniently located near a great fishing destination and you want to expand online with minimal hassle. Or, maybe you're just starting out and you'd like to own a brick-and-mortar bait and tackle store in addition to your eCommerce website. Shift4Shop makes this easy by providing tools for you to sell online and in person at the same time.
Our integrated POS (point-of-sale) system is a robust solution that lets you create orders and accept payments in person while keeping your inventory synchronized between online and offline sales. It's packed with features to make running your business easy, no matter how you choose to expand.
If you'd like to provide local customers with a few other options, you can let them call ahead to place an order for pickup using our easy Phone Order/MOTO system. You can use this system to process phone orders from customers anywhere, regardless of whether or not they are local to you.
Shift4Shop's powerful eCommerce shipping software allows you to set up custom shipping methods to provide extra delivery options specifically for your local area, while restricting more distant customers to traditional shipping methods. You'll have all the features you need to get the best of both worlds, online and offline.
Whether you ship live bait or other types of bait derived from animal parts, you need the right shipping tools to properly ship perishable matter and/or live animals. Shift4Shop simplifies this process with multi-carrier support, designated shipping methods for certain products, and the ability to restrict shipping to only certain areas. This latter feature is very important for online bait shops so you can remain within regulations. Some types of bait are off-limits in certain states or cannot cross the border between the US and Canada, so it's best to simply disallow customers from those locations.
Packing and shipping live, refrigerated, or otherwise perishable bait means extra costs and effort for you during the fulfillment process, so Shift4Shop allows you to add a shipping and handling surcharge of any amount, to any product you feel is appropriate.
You may also be limited not just by where you can ship, but to whom. For example, some types of bait can't be sent to certain states unless sent to a licensed bait dealer rather than an individual. You can distinguish your professional B2B customers from individual consumers with Shift4Shop's Customer Groups feature, which allows you to give different privileges, pricing, website visibility, and more to different customers based on any criteria you see fit.
Shift4Shop is the best eCommerce software for building a store to sell bait and tackle online, whether you want to sell a few select products or a huge selection. Get instant access to a complete set of tools for creating your website, synchronizing it with in-person sales, managing inventory, marketing, and much more. Best yet, if you use Shift4 Payments as your payment processor, you can get our free End-to-End eCommerce plan, which includes all our features and no limits with no monthly fee. Shift4 Payments sets up in minutes and lets you accept credit cards as well as several alternate payment methods.
You may not know how to build a bait and tackle website, but Shift4Shop won't let that stop you. Edit your online store's layout, content, colors, and more in real time with our easy-to-use tools.
Want to start a tackle store that has everything? Create as many categories as necessary to organize your products, complete with subcategories that help lead customers directly to the right product.
Selling perishable items like live bait? Control how your products are shipped, including both method and eligible destinations, with powerful shipping tools and support for Advanced Shipping Manager.
Sell office supplies on Amazon, eBay, Facebook, and Google Shopping alongside your website, while handling all your orders in your central Shift4Shop dashboard. Grow your customer base without doubling your workload!
Shift4Shop's multichannel sales tools allow you to synchronize your online store with eBay, Amazon, Facebook Shop, and more. Manage all sales through your Shift4Shop dashboard and save tons of time.
Accept payments both online and in person with fast, secure credit card processing, tokenization, digital wallets, and more with Shift4 Payments and over 160 alternate payment providers.
A free eCommerce theme meant to evoke a sense of adventure, perfect for fishing, camping, and more. Large homepage banners provide plenty of room for product showcases and lifestyle shots, while navigation is enhanced with a sticky menu that remains onscreen when the customer scrolls.
A great theme for the sporty side of fishing, Run uses a new take on the traditional sidebar menu to help you organize any number of products and make it easy for customers to navigate. Whether you're running a mixed sporting goods store or focusing solely on fishing gear, this theme is a great option.