Whether for law enforcement, home protection, hunting, target shooting, or related competitive marksmanship, firearms are in demand all over the United States. Many gun owners enjoy upgrading and accessorizing their firearms to get better results on the range. This can be as straightforward as attaching a scope, or as complex as replacing the trigger or other parts. Others seek a steady supply of ammunition or even prefer to handload their own cartridges from components.
For online gun accessory and ammo sales, Shift4shop hits the mark. Organize products by category and manufacturer so customers can choose from their preferred brands. Include product photos, video, and technical information right on your product pages. Reach millions of customers with robust built-in SEO and make your website complete and informative with unlimited pages. Plus, built-in order and inventory management, backed up by a Customer Relationship Management module, helps you keep records straight and remain in compliance with regulations. Shift4shop is fully prepared with everything you need to grow your business and keep your online store on target!
Customers like to buy guns and gun accessories online for the same reasons anyone likes to shop online: convenience, access to large product catalogs, ease of product comparison, presence of customer reviews to guide them to the right product, and more. As long as you follow all regulations and conduct business in accordance with the law, you can run a firearm-related online store with tons of products to choose from. You could decide to focus solely on one type of gun, such as rifles built on the very popular Remington 700 footprint, or you could branch out into multiple types of firearms. Your primary customers could be hunters, law enforcement, competitive target shooters, or you could appeal to all of these. It's up to you, your marketing, and the products you choose to carry.
Recreational marksmen and law enforcement alike are always seeking new products to upgrade their shooting experience. Even if you do not sell complete firearms, you can sell a huge variety of parts including (but not limited to) the following:
With Shift4shop's powerful unlimited category system, you can sell all these products and more, and keep them organized in a meaningful manner that your customers will find easy to navigate. The only limits are laws and regulations.
The legal landscape around firearms and parts is always shifting, especially regarding the intersection of state and federal law and the legal differences between states. Long guns and handguns are also subject to different laws. It's absolutely vital that you understand the laws involved, obtain the proper licensing, and restrict your sales to qualifying customers. Gun store owners who make a mistake are subject to large fines and potential prosecution. Start with this guide from the ATF to learn whether you need a Federal Firearms License. Check out the ATF's main Firearms Industry page for additional helpful information.
You'll need an understanding of state laws as well, and this is especially important because you may decide that selling to customers in a strongly-regulated state or locality has risks that outweigh the profits from the sale. In many cases it's better to refuse sales and shipment of some items to certain states completely.
Important note: State gun laws are in flux and information found online regarding state-by-state laws for online gun retailers may be out-of-date. We recommend consulting an attorney if you have any questions about which states you can sell to.
The look and feel of your online store is important for your branding and for providing the right shopping atmosphere for your customers. Shift4shop has many eCommerce themes available that are easy to customize to match your brand. You may want to choose based on design aesthetic, such as dark colors or sleek elements, that match the tactical products you're selling. Or, you may prefer choosing a theme based on its function and how well it meets your business needs.
Red Dragon is an assertive, dark theme with powerful visual appeal that's the perfect fit for your tactical products. Elements like a sticky menu and large product images make shopping efficient and enjoyable for your customers. And, because it's responsive, shoppers can browse your selection on any device.
Your high performance products deserve a website theme that's just as sleek as they are. Mdash is a modern, responsive theme with a monochrome color scheme. This theme brings an immediate sense of quality — which is ideal for your technically advanced product selection. With convenient features like a dropdown menu, your customers will have the smoothest online shopping experience they won't soon forget. Arm yourself with the best theme for your eCommerce site and showcase your products proudly with Mdash.
Where other platforms refuse to support online stores selling guns, gun accessories, or ammunition, Shift4shop provides everything you need to run your business successfully. Sign up for our shopping cart software and gain access to all of our built-in features and free themes. Here are some of the features that make Shift4shop perfect for your online firearm and accessory store:
Ensure your customers are of legal age with an easy-to implement popup, or take verification to the next level with the Shift4shop Veratad connector.
Firearm-related stores face advertising restrictions, which makes it even more important to be easily found on search engines. Shift4shop's full suite of built-in SEO tools will help you rank high in search results.
Gun laws vary all over the nation. Avoid problems by preventing sales to states or localities where your products aren't allowed to be purchased online.
Keep customers informed by encouraging product reviews from your community of firearm enthusiasts, and the results they've achieved with different parts and ammunition.