Research your audience to find out to whom you should be marketing.

Scrapbooking isn’t for everyone. The onus is on you to find out whom exactly it’s for. We call this defining your target audience. The best way to accomplish it is to do hours of research.

Of course, you’ll also want to test and retest after you launch your online store. We can try to predict who wants to buy, but we can always tweak it later.

Find the right software solution for the job.

As you learn how to sell scrapbooks online, you’ll understand the importance of choosing the right software. This is the backbone of your business, which means you should take great care in making the choice.

You’ll probably want to find a platform that’s easy to use and has a trained support staff available at a moment’s notice.

Build a brand that speaks to your audience.

Remember all of that audience research you did? Now, it’s time to channel it into something practical. Learning how to sell scrapbooks online means building a brand that resonates with your audience. This includes factors like the name of your store, the store’s URL, your logo, the colors, the tone of your writing and a whole lot more.

Stock your store with the goods.

Time to grab hold of your product. Where will you get the goods to stock your store? Through a wholesale distributor? Direct from the manufacturer? Don’t forget to ask yourself what kind of goods you’ll stock. Of course you’ll have scrapbooks — but what about extras like glue or pens? These are crucial questions to consider as you learn how to sell scrapbooks online.

Put the word out and launch your store.

Once you’ve built your store, it’s time to get the word out. Build a Facebook page and take to Pinterest to share pictures of your products. Hit the email trail and reach out to people you’ve identified as audience members. When you have a good starting audience, you’ll be ready to launch your store to the public.