Featured Lessons

Promotions are great sales fuel. As a consumer, you've probably taken the bait numerous times. And why not? Everyone loves a good deal. After all, where else could you get those Steve Maddens at 40 percent off? On the retail end, promotions are well coordinated. They don't just fall into place. Running your own promotions can get tricky, so it's nice to have a set of ideas and best practices.
  • Lesson 1: Tips for Successful Blogging
    Too many business owners make mistakes with their blogs, treating them like a repetitive sales pitch or speaking in a voice inaccessible to their customers. This lesson explains how to produce engaging blog content that will help your online store rank on search engines and keep your readers coming back for more.
  • Lesson 2: Syndicating Your Promotions
    Promotions are wonderful for attracting customers and making sales, but how do you make customers aware of your promotions in the first place? Simply posting them on your website isn't enough — you need to know all the techniques for reaching existing and potential customers to get them intrigued.
  • Lesson 3: How a Loyalty Program Can Increase Your eCommerce Sales
    We've stated that loyalty programs are effective, but why? This lesson goes into the customer habits that develop when an online store has a great loyalty program, and the several ways a loyalty program can help boost your brand and get customers excited to keep buying from you.
  • Lesson 4: How to Use Offers and Discounts to Drive Sales and Generate Buzz
    Are you really making the most of your opportunities to generate additional customer interest? There are tons of opportunities for promotions you can use, and if you form a complete strategy that includes them all, you'll earn more sales than you ever dreamed. This lesson explains several different methods for creating offers and discounts that will keep customers coming back.

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