Setting up a Loyalty Program

A loyalty program is one of the most powerful tools available to merchants for building customer relationships and increasing conversions. Most loyalty programs are built on a system of reward points, with varying rules and restrictions depending on the business. Customers earn reward points with their purchases, and can redeem them later for prizes like gift certificates, coupons, or other bonuses.

Loyalty programs do just what the name suggests: build loyalty. Since customers have so many choices when shopping online, you need all the tools possible to keep them coming back to you rather than choosing a different merchant. This course will teach you about loyalty programs, and covers the following:

  •  The benefits of having a loyalty program.
  •  How and why loyalty programs work.
  •  The reasons why customers prefer online stores with rewards.
  •  Proven strategies for building a successful loyalty program.
  • Lesson 1: What is a Loyalty Program?
    Loyalty programs offer rewards to repeat customers. This lesson introduces loyalty programs, how they work, and what makes them so essential to your online store. By starting here, you'll understand the potential of loyalty programs and why they can make such a big difference in your sales and customer retention.
  • Lesson 2: How a Loyalty Program Can Increase Your eCommerce Sales
    We've stated that loyalty programs are effective, but why? This lesson goes into the customer habits that develop when an online store has a great loyalty program, and the several ways a loyalty program can help boost your brand and get customers excited to keep buying from you.
  • Lesson 3: Tips for Creating a Successful Loyalty Program
    To get the most out of your loyalty program, you should follow some best practices for setting it up. In this eCommerce University lesson, we cover some great tips for creating and operating a successful loyalty program that will keep your customers coming back for more.

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