What is a Brick-and-Mortar Location?

The phrase “brick-and-mortar” refers to a physical store; an actual location in the offline world. At a brick-and-mortar location, a customer can make a purchase face-to-face, speak with employees, browse merchandise, and more. The term brick-and-mortar location is used to differentiate a purely online business from one with a physical location, even if the business is run primarily online. Also called “bricks and mortar” and “B&M.”


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