Social Media Marketing

Social media is an integral component of nearly every modern business marketing strategy. Billions of people utilize social platforms every day, allowing companies of every size to constantly connect and engage with consumers with ease. If you know how to properly use social media for your business, you can see great, consistent rewards.

There are several social networks to choose from, and they all have their strengths. Whether you choose only one or two platforms or try to cover them all greatly depends on the needs of your business, the types of products you sell, and your company image. This course will get you started with social media for your online store, and will teach you the following:

  • The basics of the major social media platforms.
  • How to choose the right social media for your business.
  • How to create fitting posts for different social media platforms.
  • How to create effective Facebook posts.
  • How to build a strategy for marketing on Facebook and Twitter.
  • Lesson 1: Crafting Quality Facebook Posts
    Facebook is a fantastic channel for getting your message out, but you need to keep in mind there's also a lot of competition. This competition doesn't even have to come from other businesses — it can come from customers' friends, family, and other pages they follow. Your posts need to be just as eye-catching and interesting as everything else in a viewer's Facebook feed, and this lesson will teach you how to do it.
  • Lesson 2: Strategizing Your Facebook and Twitter Marketing Efforts
    Facebook and Twitter are both valuable marketing tools, but if you just post without planning, you won't get the results you're looking for. You need to set solid goals and form a plan of action to work toward them. This lesson explains these goals and how to approach them, including the techniques you should use and the skills and time you'll need.
  • Lesson 3: How to Choose the Right Social Networks for Your Brand
    Facebook may be the most popular social network, but it's not all there is out there. Unfortunately small businesses don't always have the time or resources to develop full, effective strategies for every social platform. This lesson will help you understand the different social media networks so you can prioritize which ones to focus on first.

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