Managing a Blog

Blogging will not only help you garner a bigger customer-base, it’ll boost sales and allow you to connect with your customers on a personal level. Whether you post daily, weekly, or monthly, blog posts are a great way to keep your audience informed of the latest news, trends and information related to your store and industry, all while promoting increased traffic. Blogs are also fantastic for SEO, as providing useful content is a great way to build a solid reputation for quality.

The success of your blog is going to depend on how well you put it together. A poorly-written or constructed blog can actually hurt your site — but a great blog can reap huge benefits. This course will explain why blogging helps and how to do it, and covers these topics:

  • How a blog will help your business.
  • How to promote your blog and earn new readers who can become new customers.
  • Tips for writing great blog posts.
  • How to plan and maintain your blog without burning out.
  • How to design the visuals of your blog.
  • Lesson 1: In-Store Blog Design-Tips
    Encourage customers to read your blog by designing it to be attractive and easy on the eyes. Of course, you need your text to be the right size and you should make good use of images, but it doesn't stop there! This lesson explains the design conventions to follow so your blog will be pleasant to read while matching your branding.
  • Lesson 2: How to Ensure Your Blog Doesn’t Burn Out
    Whether or not they are business owners, many people start blogs only to have them fizzle out eventually. Posts come further and further apart and quality may be lost. It happens all the time, but fortunately there are some best practices you can follow to help keep your blog alive and well. Here's how to prevent blog burnout and keep producing great content.
  • Lesson 3: Tips for Successful Blogging
    Too many business owners make mistakes with their blogs, treating them like a repetitive sales pitch or speaking in a voice inaccessible to their customers. This lesson explains how to produce engaging blog content that will help your online store rank on search engines and keep your readers coming back for more.
  • Lesson 4: How to Promote Your Blog
    Your online store's blog is a tool meant to attract customers and establish your business as an authority in your industry. In this lesson, you'll learn how to gain readers and get other blogs to link back to you, which raises your prestige in the blogging world. We also cover other tips on getting reader participation and interest.
  • Lesson 5: Why Your Business Needs a Blog
    Blogging is a lot of work, which is why many business owners are hesitant to do it. Of course, it does take time and effort, as well as resources, but that doesn't mean you can afford to skip it! Here's why blogging is valuable to your business, and the different ways it can help you stand out from your competitors.

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