Launching an online business entails a lot of hard work. During the initial stages, you’ll tackle fun and exciting asp
Google Merchant Center is a tool online stores use to optimize how their products appear across Google Shopping, ads, and other services. Through Merchant Center, online stores assign structured data to products, ensuring Google can accurately understand values like names, descriptions, pictures, prices, availability, and more. Signing up for Merchant Center is the simplest way to make sure your online store and products are quickly compatible with and represented consistently across Google merchant services.
Not all data on your eCommerce website is a structured in a way that Google can automatically read and categorize it. (Think pricing or availability information.) Through Google Merchant Center, you can help Google contextualize important information so your products show up with clear context for potential buyers.
Here are step-by-step instructions on how to get set up on Google Merchant Center.
You’re all set!
The first (and most important) benefit of setting up your account is a categorical listing in Google Search results. Google Shopping is a subset of search that adds context like pictures, availability, and pricing in a clearly marked “shopping” area of the results. The added context increases the likelihood that potential customers will click through to your online store.
If paid advertising is core to your marketing plan, Merchant Center also makes sure your products are compatible with AdWords, a critical component of any online advertising strategy. Setting up your products in Merchant Center makes your products pop in search ads and ensure shoppers follow a direct path to the right product page on your site.
One last great benefit of having your products configured for Merchant Center is quick integration with Google Analytics and specialized metrics for search and ad performance. You can quickly set up a specialized view to parse this performance data out from your website performance data (assuming you’re using Google Analytics to measure your website performance, of course).
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